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Four soft coolers sitting together against a purple background Credit: Reviewed / Timothy Renzi

The Best Soft Coolers of 2023

Recommendations are independently chosen by Reviewed's editors. Purchases made through the links below may earn us and our publishing partners a commission. Prices were accurate at the time this article was published but may change over time.

Four soft coolers sitting together against a purple background Credit: Reviewed / Timothy Renzi

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Editor's Choice Product image of Arctic Zone Titan Deep Freeze 60
Best Overall

Arctic Zone Titan Deep Freeze 60

The Arctic Zone Titan Deep Freeze is a soft cooler that comes with a detachable wheeled cart. It has excellent cold retention and versatile storage Read More

Pros

  • Good cold retention
  • Easy to move
  • Versatile storage

Cons

  • Short handle
Editor's Choice Product image of Yeti Hopper Flip 18
Best Upgrade

Yeti Hopper Flip 18

The Yeti Hopper Flip 18 is a high-class soft cooler. It's expensive, but every inch of it is high quality. Read More

Pros

  • Good cold retention
  • Durable
  • Comfortable handles

Cons

  • Expensive
Product image of Orca Walker 20

Orca Walker 20

The Orca Walker soft cooler impressed us with its cold retention and durable exterior. Read More

Pros

  • Excellent cold retention
  • Sturdy design

Cons

  • Uncomfortable handles
Product image of Rtic Soft Pack Cooler

Rtic Soft Pack Cooler

The 20-can Rtic Soft Pack is a moderately compact cooler with comfortable straps and above-average cold retention. Read More

Pros

  • Good cold retention

Cons

  • Lacks storage options
Product image of Hydro Flask Soft Cooler

Hydro Flask Soft Cooler

The Hydro Flask Carry Out Soft Cooler is stylish and provides moderate cold retention. However, it's a pain to carry. Read More

Pros

  • Average cold retention
  • Sytlish

Cons

  • Uncomfortable handles

A tough, reliable soft cooler can keep your food and beverages cold while you hike, take a day trip, picnic, or tailgate. Best of all, unlike a hard-sided cooler, many of the best soft coolers can be collapsed down for easy storage when not in use.

After researching and testing the best soft coolers, we found that the Arctic Zone Titan Deep Freeze 60 (available at Amazon) is the best overall choice among the many. It glides effortlessly on wheels, is tough, and, when filled with ice and ice packs, can keep food and beverages cold for up to a day and a half.

In addition to the Arctic Zone soft cooler, we also tested fancier and more compact models like our Best Upgrade pick, the Yeti Hopper Flip 18 (available at Yeti)—a soft cooler that you’ll feel comfortable taking to the beach or the backcountry.

Read on for a look at the best soft coolers on the market right now.

A side by side of the exterior of the Arctic Zone Titan Deep Freeze and the Arctic Zone Titan Deep Freeze filled with cans
Credit: Reviewed / Timothy Renzi

The Arctic Zone Titan Deep Freeze is the best soft cooler we've tested.

Best Overall
Arctic Zone Titan Deep Freeze

The Arctic Zone Titan Deep Freeze 60 proved to us that soft coolers can hang with their hard-shelled counterparts. Right off the bat, we liked the fact that the Titan Deep Freeze comes with a detachable rolling cart.

Even when it’s chock-full of ice and cans, this Arctic Zone cooler is easy to maneuver. Plus, cargo nets on the side and a zippered flap on the front allow you to roll out all the essentials like wipes and additional snacks.

This soft cooler performs very well, keeping the interior below 40°F for a little over 40 hours. We still think it’d put up impressive numbers during a day at the beach since it has a secondary opening on the top secured by Velcro for quick access.

Overall, we think this Arctic Zone cooler is a generalist crowd pleaser. You can easily roll it from the parking lot to the beach, or detach it and sling it over your shoulder.

And, with the variety of storage compartments, you’ll be able to carry everything you need. When you’re ready to store the Arctic Zone Titan Deep Freeze, the interior is treated with Microban, so it will resist mildew and odor-causing bacteria.

Pros

  • Good cold retention

  • Easy to move

  • Versatile storage

Cons

  • Short handle

A person holding the Yeti Flip 18 next to a photo of the Yeti Flip 18 filled with drinks
Credit: Reviewed / Timothy Renzi

The Yeti Hopper Flip 18 is one of the best soft coolers you can buy right now.

Best Upgrade
Yeti Hopper Flip 18

The Yeti Hopper Flip 18 is one of the most expensive coolers on this list and we can see why. While putting this compact and lightweight cooler through its paces, we found every aspect to be highly engineered and durable. The zipper is supremely leak-proof and the DryHide exterior resisted scratches and punctures.

During our cold retention tests, the Yeti Hopper Flip 18 maintained an internal temperature of below 40°F for over 46 hours.

When we lugged this Yeti around, we liked the feel of the handles and shoulder straps. It’s comfortable to carry for long stretches. The hitch points on the front allows for you to secure all sorts of gear within easy reach.

The Yeti Hopper Flip 18's steep price tag—over $250—knocked it out of first place for best soft cooler. For being so small, it is expensive for the average consumer, despite its quality construction.

However, if you’re looking to spend up on a luxury soft cooler, the Yeti Hopper Flip 18 is a heavy-duty choice for holding ice.

Pros

  • Good cold retention

  • Durable

  • Comfortable handles

Cons

  • Expensive

Other Soft Coolers We Tested

Product image of Orca Walker 20
Orca Walker 20

The Orca Walker 20 is a really classy soft cooler. It has a leak-proof zipper, adjustable shoulder strap, and Molle webbing. The Orca Soft Cooler impressed us with its modular storage is and adorable whale tale zipper pulls.

On a practical front, during testing the Orca Walker kept its internal temperature under 40°F for over 60 hours.

When compared to other soft coolers in our guide, a few design choices—like placement of the side handles under the hook point for the strap making it feel very cramped—knocked a few points off.

However, this Orca soft cooler is a direct and more affordable alternative to our best upgrade pick.

Pros

  • Excellent cold retention

  • Sturdy design

Cons

  • Uncomfortable handles

Product image of Rtic Soft Pack Cooler
Rtic Soft Pack Cooler

We’d describe the Rtic Soft Pack Cooler as a great middle ground. It’s not too expensive, bulky, or complicated. It has a large main interior and a small front compartment. It also has pretty serviceable handles and a detachable strap.

For our cold retention test, this Rtic soft cooler maintained a below-40°F environment for about 55 hours. That’s impressive considering how affordable this Rtic soft cooler is.

Overall, the Rtic Soft Pack Cooler is well insulated, but it lacks the versatile storage of its competitors. Also of note, you can get this model in backpack cooler form for a similar price.

Pros

  • Good cold retention

Cons

  • Lacks storage options

Product image of Hydro Flask Soft Cooler
Hydro Flask Soft Cooler

Hydro Flask is a brand better known for its water bottles, but the company also makes coolers. The 20-liter Carry Out Soft Cooler carries the same design ethos as other products sold by Hydroflask. The Hydroflask soft cooler contains a BPA-free liner and has a jaunty exterior.

During testing, our sensors showed that the Hydro Flask soft cooler kept temperatures under 40°F for around 30 hours.

Our major gripe with the Hydro Flask soft cooler is that it’s less comfortable to carry for long periods of time. The shoulder strap is fine, but the handles are on the thin side and lack padding.

Pros

  • Average cold retention

  • Sytlish

Cons

  • Uncomfortable handles

Product image of Coleman Soft Cooler
Coleman Soft Cooler

The Coleman Sportflex bag is a compact soft cooler. It has a flexible mesh pocket in the front and an easy-access trapdoor on top.

In terms of keeping things cold, this Coleman soft cooler fell to the back of the pack of the soft coolers we tested. Our sensors showed us it warmed up to 40°F after just 26 hours, which places the Coleman in the bottom half of the coolers we tested.

Performance issues aside, this Coleman soft cooler is easy to store and easy to carry, and a fine soft cooler option for day trips or hikes.

Pros

  • Compact

Cons

  • Below average cold retention

Product image of Pelican Exochill Seat Pack Cooler
Pelican Exochill Seat Pack Cooler

The Pelican Exochill is a super-portable cooler. Designed to be taken while fishing, kayaking, or backpacking, everything about this Pelican soft cooler revolves around being lightweight. When it’s empty, it weighs a little over a pound.

To keep the weight down, this Pelican soft cooler’s insulation measures only half-an-inch thick. That translates to relatively weak cold retention. It kept its interior below 40°F for 27 hours—one of the lowest of any of the soft coolers we tested.

Pros

  • Lightweight

Cons

  • Below average cold retention

Product image of Igloo MaxCold 40-Can Soft Cooler with Rolling Wheels
Igloo MaxCold 40-Can Soft Cooler with Rolling Wheels

The Igloo soft cooler with wheels is great in concept. Ice is heavy so the ability to wheel it around rather than carry it is great.

However, this cooler misses the mark in a few places. Don’t get us wrong, this Igloo soft cooler has versatile storage. But the lack of the rigid bottom means it flops around when you’re not pulling it.

Performance wise, this Igloo soft cooler proved itself to be below average—keeping the interior cool for about 38 hours, about 60% behind the Yeti Flip.

Pros

  • Versatile storage

Cons

  • Below average cold retention

Product image of Ozark Trail Soft Cooler
Ozark Trail Soft Cooler

If you want a soft cooler for under $25, check out the Ozark Trail Soft Sided Cooler. When it comes to cold storage, the Ozark Trail did decently, keeping its interior cool for 38 hours. However, the quality of its webbing feels on the thin side and the straps are less comfortable than others on this list.

Overall, this Ozark Trail soft cooler is affordable. It isn’t good for all- or multi-day use, but type type of cooler is sufficient enough for a half-day trip.

Pros

  • Affordable

  • Versatile storage

Cons

  • Poor cold retention

  • Uncomfortable straps

How We Tested The Best Soft Coolers

The Testers

Hi, Beckett Dubay, Michael Elderbee, and Jon Chan here! We’re the testing team at Reviewed, which means we designed and implemented the experiments involved in this article.

The Tests

When testing soft coolers, we focused on performance, capacity, and how comfortable each is to carry.

Our testing team filled each soft cooler in this guide halfway up with ice. The coolers were then placed in Reviewed’s humidity and temperature-controlled lab space to ensure that the coolers were tested with an outside ambient temperature of 72°F and 50% relative humidity.

We placed two sensors designed to track temperature changes over time inside each soft cooler. We put one sensor at the bottom of the cooler, which was enclosed inside of a methylcellulose block. The other sensor was placed on the ice at the top of the cooler.

The sensor at the top of the cooler was removed daily to record its findings and simulate the temperature gains that occur when a cooler is opened during normal use. We ran these temperature tests until there was no ice inside the cooler.

To test the portability of each soft cooler, the team walked around with each of the coolers to see how comfortable they were to carry. The coolers were all tipped upside down to see if they were, in fact, leakproof.

Finally, we filled each of the soft coolers with soda cans to compare against the claimed carrying capacity.

The build quality and aesthetics of each cooler were also taken into consideration.

What You Should Know About Soft Coolers

Why Buy A Soft-Sided Cooler?

Because of their size, lightweight construction, and other features—like being equipped with padded handles, bottle openers, or backpack straps—soft coolers offer more flexibility than traditional hard-sided coolers. Soft coolers are better for activities like a summertime picnic in the park or a day hike.

Unlike hard-sided coolers, the pliable-sided construction of soft coolers makes them easy to store when not in use. Many soft coolers can be collapsed and stored away after being emptied and wiped clean of water.

What To Look For In A Soft Cooler

A soft cooler on wheels being pulled against a yellow background
Credit: Reviewed / Timothy Renzi

A soft cooler on wheels can be easier to transport than one with only handles.

When shopping for a soft cooler, always look for leak-resistant or waterproof closure.

Additionally, give priority to coolers with closed-cell foam insulation over ones that employ other cooling methods.

A soft cooler should also be made from puncture-resistant materials, so that it can stand up to casual (and not so casual) abuse.

Extra features, such as an exterior pocket for carrying utensils are a plus, but not at the cost of cooling capability or durability.

How Much Ice Should I Use?

A soft cooler full of ice cubes
Credit: Reviewed / Timothy Renzi

To test the best soft coolers, we filled each one with ice to see how long it took for the ice to melt.

According to our research and experiments, ideally, a cooler, by volume, should have twice as much ice or ice packs inside of it as it does food.

So, if you were chilling a gallon of milk, you’d use two gallons of ice to keep it cool. That said, using more ice allows for better food preservation over a longer period of time.

To preserve food for more than 24 hours, you will need to use a combination of ice chunks and ice chips. The chips help with immediate cooling, and the chunks keep your food fresh over a longer period of time.

How Can I Keep My Cooler Cold Longer?

  • Pre-cool your cooler: If you’re storing your soft cooler in a hot garage, bring it inside of your home so that it can reach room temperature. That way you’re not wasting ice in an attempt to lower the cooler’s temperature.

  • Avoid using ice that’s already melting: Using a bag of ice that is already melting won’t keep your soft cooler as cold as ice straight out of the freezer. This is also true of ice packs.

  • Keep it in the shade: During your travels, a good way to keep your food and drinks cool for longer is to keep your soft cooler in the shade, whenever possible.

  • Keep it closed: Open your cooler as infrequently as possible in order to keep what’s inside cold, for longer.

Can I Use Dry Ice In A Soft Cooler?

Most soft coolers work best when cooled by ice packs or ice cubes. However, dry ice reaches lower temperatures than regular ice and can be used in most soft coolers. It’s a good choice if you need extra cold temperatures to keep ice cream or meat not just chilled but frozen.

Aside from being colder than ice, the biggest advantage to dry ice is that, as it warms up, it evaporates, instead of melting. So, you won’t be stuck cleaning up a puddle of water.

There are a few downsides to using dry ice, however. While it is colder, it won’t last as long as regular ice.

Additionally, as dry ice constantly emits carbon dioxide, store it outdoors or, lacking that, in a well-ventilated area.

In most situations, the best way to utilize dry ice is to place it at the bottom of your cooler, wrapped in newspaper. Place the items you’d like to stay frozen or colder on top of dry ice.

Edibles that only need to be chilled should be placed closer to the top of the cooler.

Meet the testers

Jonathan Chan

Jonathan Chan

Senior Manager of Lab Operations

@Jonfromthelab1

Jonathan Chan currently serves as the Lab Manager at Reviewed. If you clean with it, it's likely that Jon oversees its testing. Since joining the Reviewed in 2012, Jon has helped launch the company's efforts in reviewing laptops, vacuums, and outdoor gear. He thinks he's a pretty big deal. In the pursuit of data, he's plunged his hands into freezing cold water, consented to be literally dragged through the mud, and watched paint dry. Jon demands you have a nice day.

See all of Jonathan Chan's reviews
Beckett Dubay

Beckett Dubay

Product Test Technician

Beckett Dubay is a product tester at Reviewed, regularly using science-based protocol to test refrigerators, dishwashers, and laundry large appliances, and photographing the process in the lab from start to finish.

Before Reviewed, working as a lighting designer for several years has left him with strong opinions about overhead lighting.

See all of Beckett Dubay's reviews
Michael Elderbee

Michael Elderbee

Product Test Technician

Born in Seoul and raised in New England, Michael is currently a Product Test Technician at Reviewed and strives to make sure you get the most bang for your buck.

In the Reviewed lab, Michael regularly tests refrigerators, dishwashers, and laundry large appliances, as well as all types of science-based activities.

His 5 years as a behavioral technician has given him a strong appreciation for data collection and research. Michael has a variety of different passions outside of testing appliances including volleyball, snowboarding, and video games. You can also find him nerding out about EDC gear, custom keyboards, and Warhammer 40k.

See all of Michael Elderbee's reviews

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