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The LG C2 OLED is one of the best TVs we've ever seen. It's spectacular for movies and games, especially if you don't have a bright living space.
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The Sony A95K is not only the best OLED we’ve ever tested, it’s also the best TV, period. Its top-of-the-line picture quality outshines a handful of minor flaws.
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The LG G2 is one of the brightest OLED TVs ever made. Its world-class performance and impressive features are ideal for A/V and gaming enthusiasts.
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OLED TVs are some of the best-looking TVs around. OLED (Organic Light-Emitting Diode) is a panel technology that creates stunning contrast, incredible color, and ultra-slim profiles. The results are dramatic, and OLED TVs have topped our “Best TV” lists for several years.
For the best example of the best display technology, we recommend the LG C2
(available at Amazon for $1,196.99)
. This LG is not only the best OLED TV of 2023, it's our current pick for the best TV, period. Its unbelievable picture quality, razor-thin design, and future-facing features put it on top of the heap.
Since almost every OLED TV looks amazing, the big differentiators are features and price. All of the OLEDs here are glorious in their own right, proving themselves in our strenuous laboratory tests.
Best Overall
LG C2
Screen sizes: 42”, 48”, 55”, 65”, 77”, 83”
HDR: Dolby Vision, HDR10, HLG
Smart platform: LG webOS
The C2 is the successor to our favorite TV of 2021, the LG C1. This new version makes incremental but meaningful improvements to an already-great LG display, and replaced its predecessor as our favorite TV, bar none.
Like all OLED displays, the C2 can adjust its brightness on each individual pixel, even turning pixels off. This allows for perfect black levels and unbelievable contrast, which the C2 builds on with incredibly bright highlights. It also features LG’s OLED evo display technology that improves brightness—in the 700- to 800-nit range for HDR—and color volume for 97% coverage of DCI-P3.
Cinephiles and A/V enthusiasts will appreciate the C2’s Dolby Vision support. Meanwhile gamers can enjoy the 4 full-bandwidth HDMI 2.1, inputs that support 4K gaming at 120 hertz (Hz), and both Auto Low Latency (ALLM) and Variable Refresh Rate (VRR), with AMD FreeSync and Nvidia G-Sync. LG’s Game Optimizer settings menu lets you toggle VRR options, see frame rate information, and easily tweak the TV’s picture while gaming.
It’s not a perfect TV. For one, we wish LG hadn’t dropped support for DTS audio. Plus, their webOS smart program is slow, flooded with sponsored content and frustrating to use. We recommend grabbing a streaming device instead of streaming on the TV itself.
The LG C2 is the newest addition to a long line of winning OLED TVs from LG. It’s pricier than most TVs, but the price is justified by its world-class performance and features.
The A95K is Sony's first quantum dot-enhanced OLED TV, and they’ve nailed it from the jump. The picture quality is the best we’ve ever seen. Unfortunately, the price will put it out of the question for most shoppers.
The A95K delivers the perfect, deep black levels and wide viewing angles you’d expect from an OLED. It also squashes the dimness issue that plagues some OLEDs—it's one of the brightest we've ever tested. It’s great for daytime or nighttime viewing as long as you don’t put it in direct sunlight.
Sony's quantum dot technology, which they call Triluminos Color, delivers brilliant, vibrant color. It covers a full 100% of the HDR color gamut (DCI-P3), and its bold colors pop across regardless of whether you’re playing TV shows, movies, or games. The A95K is particularly impressive when rendering skin tones and subtle color gradations. Even when it’s upscaling from standard-definition content, you probably won’t notice any color banding.
The A95K's smart platform is Google-based, and it’s fast, flexible, and fairly easy to use for everyday streaming. And while the A95K doesn't excel for gaming compared to some of its high-end competitors, it still offers decent gaming support. Two of its HDMI 2.1 inputs support 4K gaming at 120Hz—though one of these inputs is also the TV's eARC-enabled port). Other gaming enhancements include Variable Refresh Rate, Auto Low Latency Mode, and G-Sync compatibility.
The A95K's head-spinning price tag will undoubtedly put some folks off. But if you want the absolute best picture money can buy, here it is.
With its incredible picture quality and extensive selection of A/V- and gaming-related features, the LG C3 OLED is one of the best all-around TVs you can buy. It’s a better-performing TV over our Best Overall pick, the LG C2, but its premium price keeps it from the top spot while the C2 can be found at deep discounts. Still, if you want the newest and best version of LG’s C Series OLED, go with the C3.
Like its predecessor, the C3 pairs picture-perfect black levels with punchy highlights and rich, voluminous color. It’s brighter than the C2, but only by a hair, due to new picture processing enhancements that manage light output.
The C3 is at its best when displaying HDR content, covering an impressive 99% of the HDR color gamut (DCI-P3) and doling out highlights as bright as 800 nits. Picture purists will appreciate the TV’s out-of-the-box accuracy and Dolby Vision support, and everyone in the room will appreciate the C3’s remarkably wide viewing angles (a hallmark of OLED displays).
Few TVs offer as many gaming-related features as the LG C3 including ultra-low input lag, four HDMI 2.1 inputs that support 4K/120Hz gaming, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM). The C3 also supports AMD FreeSync Premium Pro and Nvidia G-Sync compatibility. LG’s Game Optimizer is back, too, which gives gamers an easy-to-access menu for adjusting the TV’s picture and toggling its gaming-related enhancements on the fly.
The second generation of Samsung’s quantum dot-enhanced OLED display technology is even more stunning than the first. With class-leading brightness, incredibly vibrant color, and a bevy of gaming features, the Samsung S95C picks up right where its predecessor (the S95B) left off. An S95B on sale is still the better financial option, unless you’re after a 77-inch model or want the flexibility of Samsung’s One Connect box which puts all connections in a conveniently detached box, both only offered with the S95C.
The S95C is the brightest OLED we’ve tested to date, with HDR specular highlights reaching as high as 1,400 nits. Colors on the S95C look spectacular no matter what you happen to be watching, but HDR movies, shows, and video games look especially vibrant. The S95C covers 99% of the HDR color gamut, and the sheer luminosity of its quantum dot-enhanced palette truly makes a difference.
The S95C is a gaming powerhouse and its low input lag and 144Hz native refresh rate are just the tip of the iceberg. All four of its HDMI 2.1 inputs support 4K/120Hz gaming, along with Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and AMD FreeSync Premium. Like last year’s model, the S95C also offers Samsung Gaming Hub (a cloud gaming platform) and Game Bar, a settings menu that puts the TV’s various gaming enhancements right at your fingertips.
As is the case with all Samsung TVs, you won’t be getting Dolby Vision support with the S95C. Instead, the TV offers HDR10+ support in its place, an HDR format that harnesses frame-by-frame metadata similarly. In addition, while the S95C’s software has seen subtle improvements year over year, we find the user interface to be somewhat confusing and certain processes to be slow, which might disappoint those looking for a simple, easy smart platform experience.
The LG G2 is LG’s top-performing OLED this year. The LG C2 is a better pick for most people overall. But if you’re willing to shell out for it, the G2 couples similar features with slightly better picture quality.
One of its main advantages over the C2 is its powerful brightness. It can push much brighter highlights during HDR, and its incredible contrast makes it one of the best TVs for savoring HDR10 and Dolby Vision content. Adding to its contrast is rich, voluminous color that covers about 99% of the extra-wide HDR color gamut (DCI-P3).
It’s no slouch for gaming, either. Its HDMI 2.1 ports all support Auto Low Latency, Variable Refresh Rate, and 4K gaming at 120Hz. It also has LG’s Game Optimizer settings menu. Here, you can tweak the picture, toggle gaming enhancements, and monitor frame rate.
There is one caveat, beyond the price. LG’s Gallery design is meant to be hung on the wall. You can technically purchase a stand, but it wobbles significantly. Additionally, it settles into a leaned-back position, like an easel.
The G2 has a lot to offer, but unless you plan on wall-mounting it, we recommend the LG C2, instead.
The Samsung S95B was one of the first TVs to combine the perfect black levels of an OLED display with the colorful brightness of quantum dots. This is often called QD-OLED technology, and the S95B showcases it brilliantly.
One of the most enduring criticisms of OLED TV technology is that it can’t get anywhere near as bright as an LED TV—particularly an LED TV with quantum dots. And although the S95B still doesn’t get as bright as a TV like the Samsung QN90B, it’s nevertheless the brightest OLED we’ve tested to date.
Coupled with OLED’s perfect black levels, the S95B’s added brightness has an incredibly powerful impact on HDR content, be it a movie, a video game, or otherwise. Specular highlights pop off the screen, adding an astonishing level of depth. But perhaps the most significant improvement brought to the table by quantum dots is their effect on the S95B’s color reproduction. In particular, reds and greens look stunning on the S95B.
It's built for next-gen gaming, too. All four of the S95B’s HDMI ports support 4K gaming at 120Hz, Auto Low Latency Mode (ALLM), and Variable Refresh Rate (VRR). Combined with Samsung’s Game Bar (a dedicated settings menu for game optimization), avid gamers will be covered for years to come.
Samsung TVs don’t support Dolby Vision, but there is HDR10 and HDR10+ support. Samsung’s Tizen-based smart platform is a bit laggy and difficult to navigate, so you’ll probably want an external streaming device. Also, the out-of-the-box picture isn’t close to reference standards. Picture purists should either get ready to hire a calibrator, plan to spend a lot of time fiddling, or check out the LG C2.
Despite the flaws, its powerful visibility in a bright living room makes it a strong TV. If brightness is your top priority (and you’re willing to pay for it), the Samsung S95B is a winner.
Screen sizes: 55”, 65”, and 77” (QD-OLED), 83” (WOLED)
HDR support: HDR10+, HDR10, HLG
Smart platform: Samsung Tizen OS
The Samsung S90C is Samsung’s most affordable OLED TV. While it’s not quite as impressive as the step-up S95C, it shares many of the same benefits and features. As such, it’s a great way to save some money on a Samsung OLED, if that's what you're after.
Every model in the S90C series other than the 83-inch uses a QD-OLED display. The 83-inch version uses a WOLED display and will likely perform differently. Our recommendation, therefore, covers the 55-, 65-, and 77-inch models.
The inclusion of quantum dots helps to explain why the S90C is brighter and slightly more colorful than many OLED TVs in its price range (like the LG C3 and the Sony A80K). When paired with the perfect black levels OLED TVs are known for, the S90C’s added brightness makes for a fantastically cinematic experience, particularly in HDR. Small, concentrated areas of brightness really pop.
Picture purists will appreciate the S90C’s razor-sharp Filmmaker mode, which produces an incredibly accurate picture right out of the box. Gamers, on the other hand, will love the S90C’s full-hearted support for current-generation consoles, as the S90C supports 4K gaming at up to 144Hz across all four of its HDMI 2.1 inputs. It also supports ALLM, VRR, AMD FreeSync Premium, and Samsung’s Gaming Hub streaming software suite.
There are a couple of downsides to report, unfortunately. Like the rest of the Samsung OLED TVs on this list, the S90C does not support Dolby Vision, opting instead for the open-source alternative, HDR10+. A/V enthusiasts might miss having the option to watch Dolby Vision-enhanced content in its native format. In addition, the S90C’s software (especially its built-in smart platform) often feels like it gets in its own way.
It’s also worth noting just how much pricier the 65-inch model is when compared to the 55-inch version. The 55-inch S90C is the most competitively priced model, and there’s a significant price jump when moving up to the 65-inch version—more so than with most TVs in its class.
Nevertheless, if you’re interested in landing a Samsung-branded OLED TV, the S90C is the most affordable route. It’s an especially good choice for folks shopping in the 55-inch size category.
The A80K is the most affordable Sony OLED TV of the year. It boasts the signature perfect black levels and incredible contrast of OLED TVs, especially in the dark. It demonstrates the trademark OLED viewing angles, offering excellent contrast and color saturation wherever you’re sitting in the room. Its incredible color palette covers 99% of the HDR color gamut (DCI-P3). Finally, the “Custom” setting is great for getting an accurate out-of-the-box picture.
Unfortunately, comparisons to other OLED TVs in this price bracket are a little unflattering. It isn’t as bright as the competition, topping out at 700 nits of brightness on small, concentrated highlights. Compare that to the 800 nits of the LG C2, or the Samsung S95B’s 1,000. Brightness is already a weakness in the OLED space, and the A80K struggles more than it should.
It’s also not as gaming-friendly as the rest of its price bracket. It does feature HDMI 2.1 and its attendant benefits (ALLM, VRR, and 4K gaming at 120Hz), but only on two of the four inputs. And one of those inputs is the dedicated eARC port. Compare that to the C2 and the S95B, which offer those features on every input.
Still, the A80K feature’s Sony’s incredible picture processing, coupled with a solid Google TV platform and an elegant design. As long as you don’t need incredible brightness (and don’t mind skipping some bells and whistles), it’ll serve you well.
We're beyond serious about TV testing. Our Cambridge, Massachusetts laboratory features much of the same equipment you'd find at a factory that manufactures and calibrates television.
Our hardware includes a Konica Minolta CS-200 tristimulus color meter, a Portrait Displays C6 HDR2000 colorimeter, an LS-100 luminance meter, a Leo Bodnar input lag tester, a Murideo Seven 8K signal generator, and more Blu-rays than we can keep track of.
Our lab is outfitted with much of the same equipment you would find at a factory that manufactures and calibrates televisions.
Our testing process is similarly in-depth, and we’ve honed it over many years. We collect data that’s niche enough to satisfy curious video engineers, while also focusing on what’s important for the average person’s viewing experience.
We measure peak brightness, black level, and the hue and saturation for primary and secondary digital colors. We consider the accuracy of the TV's electro-optical transfer function—we go deep into a TV’s performance to make sure we know what we’re recommending
We weigh our tests based on how the human eye prioritizes vision. Humans notice brightness before colorimetry, for instance, so we give brightness more weight than color in testing.
We also set the testing equipment aside and spend a lot of time just watching and using each TV. We want to understand the at-home experience of finding your favorite streaming service. We want to see if it’s easy to connect a Blu-ray player and watch movies, or to use the smart features. We examine the TV's ports, remote, and on-set buttons—anything and everything that might be relevant.
What Should You Consider Before Buying an OLED TV?
Trying to figure out what you’re paying for is challenging when it comes to TVs. A TV’s specs aren’t all that matters, but they do make a huge difference. Here’s some key jargon to help you shop:
4K/UHD
4K resolution—specifically, 3,840 x 2,160 pixels, is the current standard resolution for most TVs. UHD means Ultra High Definition, a collection of picture improvements that includes 4K resolution. It also includes features like Wide Color Gamut, which can display many more shades than HD TVs.
High Dynamic Range
Like UHD, High Dynamic Range (or HDR) refers to both a type of TV and a type of content that expands on the typical range of brightness (luminance) and color that a TV will produce.
HDR TVs are usually a bit more expensive, but can have many times the brightness and 30% more color production than non-HDR TVs. Current top HDR formats include HDR10, HDR10+, and Dolby Vision. Some TVs support one or two of those formats, while others can play all three.
60Hz/120Hz
These numbers refer to the refresh rate, the number of times in one second that the TV image refreshes. The number of refreshes per second is measured is called Hz (hertz).
Currently, most TVs come in 60 or 120Hz. That means they scan and refresh the TV picture either 60 or 120 times in a single second. A higher refresh rate is always better, but not always necessary.
Smart TV
The term "smart TV" has evolved a lot, but it really just means that the TV connects to the internet. Most smart TVs use that connectivity for streaming services like Hulu, Netflix, Disney+, and Amazon Prime Video directly on your TV. Some smart TVs have browsers, calendars, or even Roku or Android functions. All smart TVs have ethernet or WiFi built-in.
Are There Any Downsides to Owning an OLED TV?
While OLED TVs have many upsides, their major downside is concern over "burn-in" or "image retention,". The two are related. Image retention refers to any image that "sticks" on a screen, even when the picture changes. It usually appears as a faint ghost, and typically fades after a moment or two.
Burn-in is like image retention, but lasts much longer. You may even see the burned-in image when playing other content. Both concerns have surfaced about OLED TVs since the tech first appeared. But the truth is, there's not much to worry about.
Burn-in is typically caused by leaving a static image, like a paused movie, on a screen for a long period of time. It used to be a more pressing problem, but it takes some extreme circumstances for modern TVs to experience image retention and burn-in.
For instance, our lab tests indicated that long-term OLED burn-in was only a risk if a static image was left on the screen for well over 20 hours. Meanwhile, most minor image retention issues seemed to go away with time.
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Michael Desjardin graduated from Emerson College after having studied media production and screenwriting. He specializes in tech for Reviewed, but also loves film criticism, weird ambient music, cooking, and food in general.
Michael Garrett Steele has been writing and editing professionally since 2013, and has been a part of Reviewed since 2020.
An MFA in music composition, Garrett has lent audio expertise to everyone from Independence Community College to Bethesda Softworks, informing reviews of audio equipment and services. Garrett also covers tech, drawing on experience working everywhere from IT helpdesks to enterprise architecture sales. Steele has also become a go-to reviewer for minor plumbing fixtures since covering bidets for Reviewed in early 2020.
Our team is here for one purpose: to help you buy the best stuff and love what you own. Our writers, editors, and lab technicians obsess over the products we cover to make sure you're confident and satisfied. Have a different opinion about something we recommend? Email us and we'll compare notes.