I tested the Loftie last, as it was the most expensive option and has a bit of hype from fans online. I was expecting it would be too good to be true. Plus, I couldn’t imagine spending more than $100 on an alarm clock—it seemed outlandish. Then I tried it out.
The very first morning, I opened my eyes and thought to myself that this is what waking up should be. It wasn't more than a minute or two before my phone was in hand, and I was researching how to procure my own Loftie. (We don’t keep products we test, and I didn’t want to even think about a morning without the device.)
The clock stands out for its attention to detail, smooth and intuitive interface, great design, and, of course, the phenomenal experience of waking up with it. The alarm wakes you up with two components. It starts with soft music to gently rouse you. Then, just shy of 10 minutes later, the “get-up tone” goes off.
It’s also a calming and soothing experience, with a repetitive note that’s designed to get your attention. There’s several options for both of these alarms, and you can choose them directly on the device or through a mobile app that’s connected through a Bluetooth speaker.
The Loftie alarm has a tremendous volume range, and because the alarm tones aren’t blaring beeps, even at the loudest alarm setting it isn’t a painful experience. (Don’t get me wrong; at the highest setting, it’s still loud.)
The alarm has a bunch of extra features, too, that make it more worth the money, including a selection of white noise tracks, meditations, and bedtime stories. The company periodically adds new tracks, and you’ll be prompted to update the device through Wi-Fi when it does.
Finally, there’s a subtle built-in light that can gently illuminate your nightstand if you find yourself waking up to go to the bathroom. You can even program it to come on to subtly cue that it’s time to start your nighttime routine.